Are you focussing on the right keywords?

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience.

Are you focussing on the right keywords?

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.

SEO is a fast-changing marketing activity

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. SEO in East Yorkshire is here. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not.

Social media signals have always invited contradicting opinions

Gaz Hall, a Freelance SEO Consultant, commented: "A proximity search uses the order of the search phrase to find related documents." In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site.

Be Informed and updated!

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it.

Keep a Record of All SEO Expenses

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Doing so will dramatically bias outcomes in your favor.