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Add your target keyword to your title page

Gepubliceerd op 6 januari 2018 15:17

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks.

Add your target keyword to your title page

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Higher rankings in the first few results are critical to visibility. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user.

SEO for Raw Traffic

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Are internal links as valuable as external links? Search engines like aged domains, and give them more authority over newer sites. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.

Content is K|ing

Gaz Hall, a Freelance SEO Consultant, commented: "SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites." While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60%

Technical optimization

Another tip is to make sure you do your research and examine which terms to target before you set out. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche.

Make Mobile SEO A Priority

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website.


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